Peter is responsible for all operating aspects of Northwest Analytics. For the past 18 years, he has been recognized for his innovative and results-oriented approach to all aspects of the marketing continuum. Peter has a broad background related to the utilization of technology solutions by companies to improve performance and lower risk. Over the course of his career, he has worked closely with global companies in more than 40 countries to increase profitability through the application of technologies to address operational shortfalls. Before joining Northwest Analytics, Peter was Vice President of Marketing and a member of the Executive Management Team for Coaxis, where he delivered record-breaking growth every year. Prior to Coaxis, Peter held increasingly senior marketing roles at Intel Corporation, Xerox and Tektronix, generating similar results.