Braden leads go-to-market strategy and sales for the transportation and logistics sectors. Uptake has delivered AI solutions to increase operational excellence and optimize costs for a wide range of customers in the transportation space, including large, private fleets like PepsiCo, heavy-haul services carrier United Road, and Class 1 U.S. National Railroads. Prior to Uptake, Braden was a leader at ARI, the fleet management services company, where he provided guidance for a portfolio of complex vocational fleets to identify analytical, service, safety and finance-based initiatives to grow strategic partnerships. Earlier in his career, Braden held various sales roles at C.H. Robinson, helping supply chains take advantage of logistics solutions.