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Made from petroleum, plastic is an incredibly versatile material that forms a key component of many products we use today. Used in packaging it is safe, secure, hygienic and cheap plus it is tough and long lasting. Yet, exactly those benefits make it a disaster for the environment once discarded.
Since the 1950s it is estimated that 8.3 billion tonnes of plastic material have been produced, if demand is not cut this is likely to be 24 billion tonnes by 2050. Currently less than 9 percent of plastics are recycled in the United States, versus about 30 percent in Europe.
In 2017 European countries shipped a sixth of their plastic waste for disposal abroad, mostly to China. However, China recently announced a ban on the import of such waste as part of a wider clampdown on pollution, taking exporters by surprise. In the short-term some waste can be shipped to Malaysia or India, but these countries have only a fraction of the capacity of China, so a long-term solution must be found.
Various approaches are being evaluated and introduced by different countries and world areas, for example:
If governments force these changes, then industries will have to react, especially producers of consumer goods and their machine builders. They will need to fundamentally change product and packaging designs, which will drive innovation in these areas. While this will require effort and investment, it will also present companies with new opportunities.
These changes will be evident at each stage of the product lifecycle:
For consumer goods producers, these changes will create opportunities to innovate using new packaging materials and be the first to wear the new mantle of environmental friendliness. For machine builders, there are two distinct opportunities, firstly a whole new market will emerge for machines that handle new product and packaging designs, and secondly existing machines will continue to be used, but producers will order “form parts”. Form parts are the guides and fixtures designed for specific product designs that are mounted on machines and swapped out whenever the machine is reconfigured to accommodate a new or different product. The most likely outcome is that both opportunities will emerge.